Scaletrics — Computational PPC Engineering

Action Center

System Decisions · Awaiting Approval

6 pending

6 OF 6

💰Expand budget — Brand campaigns

+$1,840/mo·88%

🚫Block 47 zero-conversion search terms

−$620 waste·94%

⏸Pause "Generic Accessories" ad group

Save $390/mo·79%

🤖Activate Smart Bidding on 2 campaigns

−18% CPA·82%

🧪Test 3 new ad copy variants

+12% CTR·71%

📈+25% bid — in-market audiences

+$560/mo·76%

Budgethigh1 / 6

Expand budget — Brand campaigns

88%CONF

AUTO-ELIGIBLE

Monthly Impact

+$1,840/mo

projected monthly impact

12-Week Trend

12 wks agonow

Brand campaigns capture only 68% of available impression share. Branded keywords at 8.2× ROAS are losing auctions 3.2 hours per day during peak hours. A 35% budget increase recovers an estimated 2,100 additional clicks per month at current bid efficiency.

Supporting Evidence

◆Brand CVR: 9.4% vs 2.8%

◆Peak exhaustion: 3.2 h/day

◆IS lost to budget: 32%

◆Peers: +$2,100/mo

What happened yesterday

🚫Search terms blocked

124 terms

−$310 waste

💰Budget reallocated

$2,840

3 campaigns

⏸Ad groups paused

3 groups

CPA 3.4× target

🎯Bid adjustments applied

8 audiences

+$560/mo est

📈Smart Bidding activated

2 campaigns

−18% CPA proj

Intelligence Center

14 ACTIVE SIGNALS · ALGORITHMIC + STRATEGIC

Performance overview

View by module

All Modules module

Ad copy testing contributed 8–12% uplift. Healthcare variant outperforming control by 8.2%.

Revenue

$143.1k

+12.4%

ROAS

5.57×

+0.8×

CPA

$79

−8.2%

Algorithmic Intelligence

Pattern Recognition · Anomaly Detection

8 insights

📈

DSA 'Holiday Sale' converting at 6.8%

2.4× above normal — 23 healthcare queries ready for extraction

⚠️

"Summer Campaign" CPA up 34% in 3 days

67% of traffic lands on 'free trial' page which doesn't convert

🎯

Block 8 'free' terms — save $89/mo

Zero-value terms confirmed across 3 campaigns

Strategic Intelligence

High-Impact Opportunities

6 opps

📊

Strategic89% conf.

Healthcare converting at 6.8% vs 2.8% avg

$4,200/mo

projected

📉

Strategic92% conf.

3 campaigns underspending by $890/day

+$890/mo

projected

Campaign Manager

24 CAMPAIGNS · $180K/MO SPEND

Active Campaigns · Performance Overview

24 Active Campaigns

View all →

⭐ FeaturedHealthcare Solutions Q4

Revenue

$18,450

+12.4%

Conv. Rate

6.8%

+0.6pp

CPA

$67

−$8

Budget

89%

On track

28 days remaining · On track for $24K

All Campaigns

Brand Search

$12k/mo · 6.2× ROAS

Shopping

$8k/mo · 4.8× ROAS

Retargeting

$4k/mo · 3.1× ROAS

Display — Awareness

$3k/mo · 2.4× ROAS

Competitor Terms

$2k/mo · 1.8× ROAS

Performance Managers

SEARCH TERMS · KEYWORDS · LANDING PAGES

Search Terms

2,847 managed

optimal

Blocked today

Saved

$4.9k/mo

Quality coverage82%

Keywords

1,204 active

learning

Paused

Avg QS

7.4

Smart Bidding coverage62%

Landing Pages

24 healthy

optimal

Avg load

1.2s

CVR avg

4.8%

Optimisation score48%

Healthcare Signal

6.8% conversion rate — 2.4× baseline. The clearest growth vector in 18 months.

Budget expansion, Smart Bidding activation, and in-market audience layering can unlock an estimated $4,200/month in incremental value from this single vertical.

Ongoing Tests & Competitive Intelligence

A/B EXPERIMENTS · COMPETITIVE SIGNALS

Ongoing Tests

Active A/B Experiments

3 running

Ad Copy A/B — Healthcare

Day 14/21

+8.2%

target +12%

Progress58%

Landing Page CTA Variant

Day 9/21

+4.1%

target +8%

Progress32%

Bid Strategy — Smart vs CPC

Day 15/17

−14%

target −18%

Progress52%

Competitive Intelligence

Market Signal Analysis

Market Share

12.4%

+1.2pp

Imp. Share

34%

Avg: 28%

Avg Position

2.1

From 2.8

Intelligence Signals

🎯

Healthcare vertical: outperforming competitors 2.4× on CVR

💡

Budget opportunity: $890/day underspending vs top competitors

Team & Profile

ADVISORS · CAREER METRICS

Expert Advisors

Strategy & Support

Available

🤖System Strategy Advisor

Instant

Human Experts

Sarah Chen

Analytics & Attribution

Michael Torres

Campaign Optimization

Julia Stevenson

Senior PPC Manager

Profile →

$4,890

Delivered

This Month

Decisions

8 Strategic

4.2h

Speed

2× faster

89%

Success

+4% avg

🚀

Healthcare Expansion

Day 28 · On track

$4,680/mo

⚡

5 Decisions Pending

Your expertise required

$4,730/mo

💰

Waste Elimination

124 terms blocked

$1,847/mo